“Traditional” communication forms the backbone of your identity.
But for words not to ring hollow, they must have real meaning.
Understanding your business well in order to express your difference and establish a strong image – this is our expertise.
Likewise, writing for the press is a specific exercise, with a different style and code. Thanks to our long experience and an in-depth knowledge of your activity, we will make technical issues understandable to a wide audience. We’ll put your ideas together to create articles that will be enjoyable to read and will enhance your image.
Publishing a media release means communicating information while respecting a highly codified format in order to maximize chances that it will be picked up by the media. Focusing on the essence, finding the phrase that will leave a mark and knowing how to prioritize information – that’s our forte.
When your current affairs are of a sensitive nature, communication becomes more complex. How should you respond in a crisis? Should you react or weather the storm? How should you act toward the different stakeholders : media, clients and co-workers? We will help you devise a strategy best suited to the situation.
In order to communicate on problematic issues, good preparation is essential. Thanks to our long experience and our external perspective, we will develop the strategy to follow, define the role of each participant, and prepare appropriate answers to potentially difficult questions.