Banque Degroof Petercam
Following the merger between Banque Degroof and Petercam, Petercam Banque Privée (Suisse) changed its corporate name.
We organised the media relations campaign to herald Degroof Petercam‘s new growth strategy. The revision of the website and of the printed material, as well as the advertising campaign announcing the brand change, were led by the LUNIC agency.
After the launch of the new brand, we also managed the media relations program in French-speaking Switzerland.