PILOTAGE is an independent asset management and family office consulting practice dedicated to US clients.
Following its spin-off from its mother company, we assisted PILOTAGE during every step of its rebranding process, working on its positioning and defining its complete visual identity.
After the initial positioning workshop, our mandate comprised an in-depth work on the visual universe (defined in accordance with the new companys’ objectives, valies and name), the design of a new logo and of all the communicaiton matierial (stationery, publications, PowerPoint templates). A “responsive design” website completed the package.
Concerning the content, we reviewed all website texts and client information on the new brand. Lastly, we wrote and sent out the media releases .
For this project, Payro Communication acted as a project manager, hiring and supervising the work of the LUNIC design agency.