QUAERO Capital is an independent asset management company, which manages high added-value investment funds designed for a professional clientele.
As its former corporate name created a risk of confusion with existing brands on markets that it was targeting for future growth, the company changed its name to QUAERO Capital.
We assisted all along this process, first with a reflection on the positioning and then with all the rebranding work. We selected the S agency to design the new logo and define a full corporate identity: visuakl universe, colour palette, stationery, PowerPoint templates, printed material.
Under our supervision, S also developed a “responsive” website compliant with the financial industry’s regulatory constraints, which allows to display dynamic content adapted to the investment profile.
We created and wrote all contents and are responsible for the company’s media relations activity in Switzerland (writing and sending press releases, setting up interviews).
The work with QUAERO is on-going. In particular, we manage the company’s blog and share their content on the social media.