After two years of existence, Banque SYZ launches a new release of its advertising campaign focused on a number of iconic personalities (see our previous post on tis topic).
The classic black & white pictures of Einstein, Churchill or Dali have been submitted to a shock treatment to colorise them in a revamped pop art style, which reminds us a little of Bazooka, the French collective of the late 70s.
Bold headlines, together with striking quotes, support the strong convictions of the message.
While remaining in the continuity of the previsous ads, the cheerful and modern visuals designed by Geneva-based agency LUNIC bring a real breath of fresh air to Swiss banking advertising.
The campaign will be visible in Switzerland, particularly at the Geneva airport, and in Europe.